The Green Place at Media Wise advocates a different approach to the profit principle: corporate performance viewed from the perspective of what we give back to all stakeholders.

For us Return on Investment, ROI, is a constrictive term.
We prefer to introduce you to BEST, the BEST returns to all stakeholders:

Return on Business – the profit principle

Return on Environment – the planet principle

Return on Society – the people principle

Return on Total – the total return to all stakeholders