BBC Young Writers & Public Speakers Awards 2010

BBCAwards2010BBC Worldwide partnered with Media Wise to promote a Netherlands-wide English language writing and speaking skills contest among Dutch youth. This programme aims to inspire and empower students between the ages of 16 to 20 years old.

Media Wise handled the media relations campaign which resulted in wide-spread recognition of the Awards throughout the country:  11 out of 12 regions in the Netherlands covered the contests. Overall, Media Wise achieved 160 hits covering print, television, radio and online outlets.  The impressive Dutch talent and eloquence of the participants resulted in 100% positive tone of media coverage.