The latest news and views from the Green Place
10 August 2012 -

 

The Green Place | www.thegreenplace.eu
August 2012

www.thegreenplace.eu

Welcome to the latest edition of the Green Place’s newsletter. Read on for more stories from our summer.  
Why compliance training should be face-to-face

One of the Green Place’s recent assignments was to advise on ethical compliance for a multinational company. The good news is that increasingly, companies are taking ethical behaviour enforcement more seriously. It might have taken a few ENRON, Worldcom and other scandals to get there, but they are making great progress. [...]

    

picture Four lessons from Ben & Jerry’s Fair Tweets campaign

In 2011, the ice cream giant Ben & Jerry’s hired ad agency Amalgamated to raise awareness for World Fair Trade Day on May 14. Twitter, of course, was the obvious medium for broadcasting the message. Instead of merely designing a splashy website, tweeting about it, and calling it a day, Amalgamated took a more unconventional approach to Twitter marketing. [...]

 

The Green Place adds CSR strategist

The Green Place is boosting its sustainability advisory with the addition of Allison Guy, an environmental and social justice specialist, writer and editor.
An American national based in Amsterdam, Allison will leverage her global experience to formulate successful sustainability strategies for The Green Place clients.[...]

What is buried under CSR reporting? An engaging story!

Many corporations are suffering under the increased demands of sustainability reporting. Reports prepared to satisfy the Global Reporting Initiative standards, along with reports specific to individual investors, often mean that social responsibility and communications departments are swamped with the minutiae of slightly different questions that can require vastly different answers. Public-facing storytelling gets buried under [...]

 

 

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